Virginia Art-Business Conference
November 7 @ 12:00 pm - 5:30 pm
The Clark Hulings Fund for Visual Artists is excited to announce that it will be hosting a three day Art-Business Conference kicking off with a Thriving Art Exchange event featuring working artists and other industry stakeholders including municipal, college, and nonprofit arts administrators, collectors, gallerists, retailers, and others.
Noted organizational change leader Shem Cohen, the president of Change Events, Inc., will facilitate the event. His strength is creating a collaborative journey of discovery and learning. He helps groups achieve shared meaning, make well-informed decisions, and energize their system around possibility, vision, and hope. The purpose of the Thriving Art Exchange is to examine the art industry’s current reality, dynamics, and trends, and foment discussion and ideas to shape a flourishing local arts economy that serves all of its members. This interactive process will involve spirited inquiry and dialogue, as the group works towards the discovery of shared goals, values, and strategies.
Programming for the following two days of the conference will aconsists of high-level presentations and interactive sessions designed to educate and support artists in becoming self-sustaining entrepreneurs. Topics include setting a viable business objective and action plan, honing a brand story, understanding sales channels, and effective pricing, developing sales strategies, and building a dynamic peer network. The program will be led by Elizabeth Hulings, CHF director and co-founder; Carolyn Edlund, CHF sales director, and events manager; and Daniel DiGriz, CHF education director.
The Art-Business Conference is presented by The Clark Hulings Fund for Visual Artists, the Stafford County Virginia Department of Economic Development and Tourism, the University of Mary Washington, and the Fredericksburg Department of Economic Development and Tourism.
The event manifests CHF’s assertion that “Art is a business and artists should run it.” With the art market undergoing rapid and significant change—not only with regard to technology but also HOW art is marketed, bought, and sold—artists need to reclaim their rightful position at the center of the industry. The Art-Business Conference will help them to take charge of their careers, captivate their audience, and maximize the extraordinary professional advantages they already possess to sell their art effectively. With the inclusion of an industry-wide exchange, CHF provides a powerful opportunity for all sectors of the arts community to work together toward developing a stronger ecosystem in which artists can thrive.